Diner chain Denny's has simplified its menu to cut back on customizations and build-you-own options.
CEO Kelli Valade said that Denny's was instead highlighting more profitable items.
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AdvertisementDenny's has simplified its menu to cut back on how much diners can customize their meals, and says it's helped make its restaurants more profitable.
"Along with new product innovation, we simplified the menu layout while minimizing customizations and the build-your-own categories on the menu," CEO Kelli Valade told investors on Tuesday.
Persons:
Kelli Valade, Denny's, —, it's
Organizations:
Service, Business